Gestalt Principle of Perception
The gestalt theorist was the first group of psychologist
to systematically study perception organization around the 1920, in Germany. The Principle of Gestalt describes how people organize visual elements into-groups or unified wholes when certain principles are applied.
It subsists of five principles:
Similarity
This
principle identify a design which share visual characteristics such as shape, size,
colour, texture, value or orientation will be seen as belonging together.
Picture above shows the similarity of the pattern, shape,
size and the colour. It is to make sure the building is well build and have the
same stability.
Continuation
This
principle refers to when the learner's eyes are compelled to move through an
object and continue to another object connected points from a straight line or
a curving line.
Closure
This
principal refers to objects that are grouped together are seen as a whole.
Learners often see the object as a complete figure even though there are parts
which are missing.
Picture above shows the AIRFORCE word isn't complete beacause the letter "O" is not
there, but we understand the symbol it does represent the letter of
"O" because we already familiar with this pattern in our life. .
Proximity
This
principal refers to objects which are near to each other will be grouped
together as one.
Picture shows the keypad that close together and it is
related to each others. Keypad on this remote will be use for changing the
channel or sending command to the Astro recorder. Each button at keypad has
different letter or number but it is related to each others.
Figure
and Ground
This
principal describes the tendency of similar objects {figure} are contrasted
with the non-similar objects {background} to give an impression of a whole.
Picture above shows that, the ice cream {figure} does
bring out the main purpose of this advertising despite the background.
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